Of course, you need to keep your customers happy. There are the obvious reasons such as telling their friends about your dealership; repeat business; and customer retention. Happy customers can also make a difference to how your dealership operates.

Happy customers equal happy staff

If your customers are happy then your employees are likely to bounce off that. The atmosphere in your dealership will be fantastic and very contagious. This means that when new customers walk in they'll already be feeling great. This is a fantastic circle that you want to get into.

Don't let one unsatisfied customer ruin that buzz. Take the comments on board and learn from any mistakes that might have been made but don't look back.

Word of mouth

If you've given a customer exceptional service, they will be more likely to recommend your business to others. This is one of the most powerful marketing tools you can ever have as it costs nothing and more-or-less manages itself. All you need to do is keep those new customers satisfied.

This is so important because with all the information available on the Internet, it can be difficult to make a decision as to which business to use. Recommendations from friends and family are so important.

Customer reviews

Happy customers are more likely to go out of their way to give you a good review. This might be on an industry directory, forum or on your Google Local listing.

You can encourage customers to do this too by sending out a polite email. Simply ask them to review your business if they have received great service.

Events

Happy customers are more likely to come along to events and take part in any promotions you are running.

Confidence

Having happy customers can create a sense of confidence among your staff. They'll perform better, will make smarter decisions and will be more productive. This is great news for any business.

It's not just your staff that will be confident but potential customers too. If potential customers are hearing positive things about your business, they won't hesitate to try you out.

Social media

It's so easy to review a business now. Happy customers might give your business a passing comment on social media. Others might go into detail about how fantastic the service has been. The same goes for unhappy customers, it's very easy for them to slate bad service. Another reason why you need to keep your customers happy.