Traditionally, car dealerships have always been places for wheeling and dealing, bargaining and haggling. The customer-dealer relationship has always been one of distrust and suspicion. The dealer almost always had all the power in the relationship because, though the customer had the money, there just weren’t that many dealerships.
Whether your sales have hit a plateau or dipped with the unsteady economy over the past few years, you’re probably looking for ways to improve your bottom line. For this article, we’re going to assume you’ve already cut as much of the chaff as possible. You’re not operating with an excess of employees or hours. You haven’t made a huge order for vehicles that are just going to sit on the lot. You’re running a pretty lean machine. Well, here’s how
As the general manager of a car dealership, it’s your job to make sure that you’re running a tight ship. That doesn’t mean that you have to have your thumb in everyone’s pie. Your employees shouldn’t feel as though you’re micromanaging them, and they shouldn’t flinch when they see you coming. However, that doesn’t
If the number of cars you’re selling each quarter is down, or you’ve hit a plateau that you just can’t seem to break, you’ve probably already tried observing your sales team. They may look like they’re doing everything they can, or they may look to you like they’re floundering. In the former case, it’s easy to blame the economy