If you want to reach younger customers, you're dealership is going to have to meet them where they are at, which is online. Younger customers are more likely to use their mobile devices to search for items they want to buy, including cars. Whether it is through a smart phone, a tablet PC or laptop, younger consumers search the Internet first before they make a purchasing decision and your dealership needs to be prepared to reach those customers.

Mobile Device Websites

One way to prepare for these customers is to offer access to your Internet site on mobile devices. That will mean offering a site that is viewable on smart phones or tablets, as well as laptop or desktop computers. By doing this, you are meeting your younger customers where they live, on their mobile devices. If they can view pictures of the stock you're offering on their smart phones or tablets, your dealership will be more likely to get those customers over your competitors who don't offer a viewable website.

Use YouTube to Draw Customers

Using social media sites is necessary in the Internet age if you hope to draw younger customers. Whether it is Twitter, Facebook or YouTube, you should invest the time and effort into tweeting, posting or adding video content to your website that will draw those customers to your dealership. Of all the social media sites, YouTube is probably the most neglected one by many businesses, yet it has a great potential to draw in customers.

YouTube has experienced an explosion of use in the past couple of years and it is a great site for adding content to your website. You can post your ads on YouTube or show off your car lot's inventory by posting videos on the site as well.

When you do use YouTube, you need to make sure your information is up-to-date and accurate. Viewers get impatient with outdated information, which could cause you to lose customers to your competitors who better maintain their sites.

Add Dealership to Local Directories

There are several advantages to using local directories for your dealership. By adding your business to local directories on Google or Yahoo!, you can help your customers find you. These sites offer maps that will pinpoint your location, making it easier for customers to find your dealership.

Local directories usually offer reviews for your business as well. These reviews not only help other customers to decide whether or not to come to your business, but their feedback can help you improve your business by paying attention to what you're customers are saying. If they are pointing out your dirty facilities or bad customer service, you can improve those areas and help improve your business.

If you are trying to draw in younger customers, than it is vital that you pay attention to your website and social media. With younger consumers, they will use their mobile devices to look up businesses that offer the products and services they are looking for, including automobiles.