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Happy customers are more likely to tell their friends about your business. They're also more likely to use your dealership again in the future. Here are a few ways to make your customers smile.

Smile at them

If people are greeted in a friendly manner, it puts you on the right foot to keep them happy throughout the meeting. Whether it's to look at a car or to pick up one they've already purchased.

Get it right

If the whole buying process goes smoothly and your customer goes away with a new car on the day they expected then they're bound to drive away smiling. The trick to this is streamlining all your processes between the first time that customer steps into the dealership to the day they pick up their car.

Keep in close contact with them to let them know if there might be any delays with their vehicle. If you're still using a paper list to track the progress of your vehicles, consider switching to a system such as AutoOnTime.com to make sure there's no miss-communication and no lists get lost!

Hospitality

A cup of tea or coffee on arrival will make your customers more happy to stick around and chat. This makes them feel like they are well looked after and gives your staff more of a chance to explain the benefits of certain cars and packages.

Those little extras

Little extras such as car mats, a tank of gas or free insurance won't only persuade an indecisive customer to buy but it'll also remind them that they're getting above and beyond what they'd expect from a dealership.

These little extras are great selling tools and will definitely make your customers smile.

The helpful up-sell

Some customers may be a little wary of the up-sell but most will appreciate the little add-ons that really will benefit them.

Make sure what you are offering will make the customer's life easier or will save them money in the future. If your sales people have done their jobs well, by the time it comes to finalizing paper work and adding these extras, they'll know what the client wants and needs.

For example, if a customer has previously mentioned how much they dislike washing cars, you can offer a treatment package or valeting service.

Overall, you and your staff should be polite, helpful and friendly.