Blogging is becoming more and more popular amongst businesses as it's a great way to show people what you can do while getting a hefty SEO (search engine optimization) benefit too.

Show off expertise and passion

A blog is a great place to show off your expertise. You might write about the latest car launches or give advice on things like driving in bad weather. On top of all this you should be passionate. A customer wanting a new car can really bond with a dealership that loves each vehicle it sells.

This is one of the joys of a blog, you can come across as a real person rather than a faceless company. This breeds trust amongst your customer base.

Communicate important news

Important news such as holiday opening hours, sales dates and new launches can help to keep your customers in the loop. You can also let them know about wider industry news such as approaching weather and how to deal with it, changes in the law and insurance deals.

This makes your customers feel as if they are receiving the most up-to-date information at all times.

Give them what they want

Find out what sort of information and news your customers want to read on the blog. You can find this out when speaking to them at the dealership or by asking over social media.

If you find that they want to hear about the latest sports cars (even if you don't sell all of them), you should do a post on the top 10. In order to drive sales your way, include a car you sell in the list or mention your sports car servicing package.

Keep them coming back

If you create informative, interesting content, people will keep coming back to your website. Set yourself a posting schedule that you will be able to keep to and stick to it. If customers know when to come back to your website for new posts, they will.

Don't forget the purpose

The purpose of a blog is to keep customers informed while driving sales. If a blog post doesn't get you a little closer towards your goal, perhaps consider if it's really worthwhile writing it.

Images

People like images and can often be put off by walls of text. Make sure you break your blog posts up with images. Even if they're just ones you've taken around the showroom.

Remember, blogging is all about the content. To begin with, don't worry about traffic. Simply create a great source of information and the people will come.